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谷歌将对政治广告购买者进行身份认证

 


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本文摘要:Google said in a blog post that it would do a better job of verifying the identity of political ad buyers in the U.S. by requiring a government-issued ID and other key information.前不久,谷歌在一篇博文中答复,该企业将根据拒绝政府部门发放的身份证件和别的重要信息内容,更优地核查美国政党广告顾客的真实身份。

Google said in a blog post that it would do a better job of verifying the identity of political ad buyers in the U.S. by requiring a government-issued ID and other key information.前不久,谷歌在一篇博文中答复,该企业将根据拒绝政府部门发放的身份证件和别的重要信息内容,更优地核查美国政党广告顾客的真实身份。Google will also require ad buyers to disclose who is paying for the ad.除此之外,谷歌层面还将拒绝广告顾客表述到底是谁为广告缴的费。

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Google executive Kent Walker repeated a pledge he made in November to create a library of such ads that will be searchable by anyone. The goal is to have this ready this summer.谷歌高管肯特·沃克声明了他在上年十一月做出的应允,即开创一个可以供所有人寻找的该类广告库。其总体目标是这个夏天做好准备。

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Googles blog post comes short of declaring support for the Honest Ads Act, a bill that would impose disclosure requirements on online ads, similar to whats required for television and other media.谷歌的这篇博文并没宣布抵制《真诚广告法案》,该法案将对线上广告私自推行公开透明的拒绝,这与对电视机和别的新闻媒体的拒绝类似。Facebook and Twitter support that bill.twiter和twiter则抵制该法案。

Google didnt immediately provide details on how the ID verification would work for online ad buys.谷歌层面并没马上获得相关身份认证将怎样在在网上广告交易过程中推行的关键点。


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